Certificate in Corporate Communications ©.

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Certificate in Corporate Communications ©.

19 Aug - 23 Aug



By the end of the course, participants will be able to:


  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate comm unication programs and campaigns internally and externally
  • Identify and utilize specialist areas in corporate communication
  • Employ corporate communication in new organizational developments
  • Adapt to various avenues of communication within the organization.




Target Audience

  • Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
  • Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
  • CSR and branding will also benefit from this course.


Target Competencies

  • Planning, organizing and leading
  • Written communication
  • Public speaking and media handling
  • Building rapport
  • Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Developing your corporate communication strategy

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

Specialist areas in corporate communication

  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

The communication of organizations

  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication



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