Objectives:

By the end of the course, participants will be able to:

• Define corporate communication
• Apply different techniques and tools to implement an effective corporate communication program
• Plan and execute corporate comm unication programs and campaigns internally and externally
• Identify and utilize specialist areas in corporate communication
• Employ corporate communication in new organizational developments
• Adapt to various avenues of communication within the organization.

 THIS COURSE FOR

Target Audience

• Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations.
• Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media.
• CSR and branding will also benefit from this course.

Target Competencies

• Planning, organizing and leading
• Written communication
• Public speaking and media handling
• Building rapport
• Controlling and evaluating

The Course Content Agenda 

Foundations of corporate communication

• Definition of corporate communication
• Define and explore the concept and history of corporate communication
• Differentiation between vision, mission and objectives
• Corporate communication in a changing environment
• The new media landscape: challenges and opportunities
• Stakeholder management and communication
• Stakeholder engagement
• Definitions of corporate Identity
• Branding
• Reputation
• Importance of corporate identity and reputation
• Aligning identity, image and reputation

Developing your corporate communication strategy

• Corporate communication strategy and strategic planning
• Global aspects of corporate communication
• High and low-context culture
• Cross-cultural aspects of audiences
• Planning and executing communication programs and campaigns
• Research, measurement and evaluation
• Measuring corporate reputation
• Theories on measuring the effects of communication

Specialist areas in corporate communication

• Media relations
• Journalism and news outlets
• Detect what constitutes news
• The various effects of news coverage on corporate communication
• Employee communication and organizational identification
• New media, new communication
• Benefits and challenges using social media
• Issues management
• Communication in times of crisis

New developments in corporate communication

• Leadership and change communication
• Effective leadership communication
• Corporate social responsibility (CSR) and community relations
• The case for CSR
• Communicating about CSR
• The 8 areas of focus for CSR
• CSR and PR

The communication of organizations

• Corporate communication
• Marketing communication
• Internal communication
• Organizing communication

For registration click here

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34635867686