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DTSTART;VALUE=DATE:20241118
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SUMMARY:Certificate in Corporate Communications ©.
DESCRIPTION:Objectives: \n  \nBy the end of the course\, participants will be able to: \n  \n\nDefine corporate communication\nApply different techniques and tools to implement an effective corporate communication program\nPlan and execute corporate comm unication programs and campaigns internally and externally\nIdentify and utilize specialist areas in corporate communication\nEmploy corporate communication in new organizational developments\nAdapt to various avenues of communication within the organization.\n\n  \n THIS COURSE FOR \n  \nTarget Audience \n\nPersonnel who are seeking an in-depth knowledge of corporate communication as well as managers\, supervisors and officers experienced in public relations.\nOther key personnel whose work is based on relations and interaction within the organization or in the external public sphere\, particularly in the areas of media.\nCSR and branding will also benefit from this course.\n\n  \nTarget Competencies \n\nPlanning\, organizing and leading\nWritten communication\nPublic speaking and media handling\nBuilding rapport\nControlling and evaluating\n\nThe Course Content Agenda  \nFoundations of corporate communication \n\nDefinition of corporate communication\nDefine and explore the concept and history of corporate communication\nDifferentiation between vision\, mission and objectives\nCorporate communication in a changing environment\nThe new media landscape: challenges and opportunities\nStakeholder management and communication\nStakeholder engagement\nDefinitions of corporate Identity\nBranding\nReputation\nImportance of corporate identity and reputation\nAligning identity\, image and reputation\n\nDeveloping your corporate communication strategy \n\nCorporate communication strategy and strategic planning\nGlobal aspects of corporate communication\nHigh and low-context culture\nCross-cultural aspects of audiences\nPlanning and executing communication programs and campaigns\nResearch\, measurement and evaluation\nMeasuring corporate reputation\nTheories on measuring the effects of communication\n\nSpecialist areas in corporate communication \n\nMedia relations\nJournalism and news outlets\nDetect what constitutes news\nThe various effects of news coverage on corporate communication\nEmployee communication and organizational identification\nNew media\, new communication\nBenefits and challenges using social media\nIssues management\nCommunication in times of crisis\n\nNew developments in corporate communication \n\nLeadership and change communication\nEffective leadership communication\nCorporate social responsibility (CSR) and community relations\nThe case for CSR\nCommunicating about CSR\nThe 8 areas of focus for CSR\nCSR and PR\n\nThe communication of organizations \n\nCorporate communication\nMarketing communication\nInternal communication\nOrganizing communication\n\n  \n  \nFor registration click here \nFor more information send us at: \ninfo@cinpaa.org\nor whatsapp or viber: \n+34635867686
URL:https://www.cinpaa.org/courses/certificate-in-corporate-communications/2024-11-18/
LOCATION:Paris\,France\, PARIS\, France
CATEGORIES:Academic and educational,HR & Training,Human development and self development,management-leadership,PR customer service marketing
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