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Technology Based Business Development. ©‏‏

June 29, 2020 - July 3, 2020

Technology Based Business Development. ©‏‏


Learning outcome:

The course gives a an introduction to applicable theories and techniques for commercialiaztion of knowledge and technology.

Course Objectives:

This course covers the essential knowledge for technology Based Business Development.

The course provides an action-oriented perspective on developing new, technology-based business ideas.

The course’s theoretical foundation builds on market orientation and a resource-based view. Emphasis is on different go-to-market strategies, business models, intellectual assets, valuation and financing, and on relationships and networks.

An underpinning premise is that speed is both the end and the means to the end for technology commercialization.

Competencies gained in the course:

After completing this course, the participant will be able to contribute significantly to a team effort aimed at creating new, knowledge-based business, either as an innovation in an existing organization or by forming a new venture.

The participant will have a broad understanding of the different aspects involved and their interdependencies, will be capable of gathering relevant information and perform applicable analyses on the different aspects, and will be able to offer and defend recommendations for strategic direction, tactical priorities, and short term actions.

Learning methods and activities

Lectures and mandatory assignments.

Compulsory assignments

  • Exercises

Course content:

Day 1:

Perspectives and methods of technology based commercialization,

Day 2:



Value proposition

Day 3:

Business modelling,

Value creating negotiations.

Day 4 :

The roles of patents,

licensing and support actors are also addressed.

Day 5:

Study case

Review and evaluation.

Training Methodology:

The foundations of our programs are based on new pedagogy in the training, which includes training in effective methods of linking the theory and practice directly according to the and needs of each participant.

–    Attendee accomplishing the training will get a certificate accredited from CINPAA training centre which is an accredited European organisation registered and based in Spain and Britain.


For more information send us at: info@cinpaa.org

or whatsapp or viber:


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    June 29, 2020
    July 3, 2020
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    Spain, MADRID


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