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• Definitions and origins of marketing
• Differences between Product-led, Sales-led and Marketing-led organisations
• Free markets: supply and demand. External influences – what is marketing?
• Marketing orientation in your organisation
• The four Ps: Product, Pricing, Place and Promotion
• The extra Ps: the service marketing mix
• Competitive advantage and unique selling points
• Features, advantages, benefits (FAB): understanding your customers
• The Marketing process: planning, visions, missions and objectives
• Marketing Planning: the Marketing Audit, SWOT and planning process
• Segmenting and positioning in the market
• Planning and research: socio-economics, profiling, primary and secondary research
• The pricing process and price strategies
• Customer driven marketing strategies
• Consumer Behaviour: hierarchy of needs, why people buy
• Getting the most from advertising/research agencies
• The communications mix: PR, Advertising, Sales Promotion, and Direct Marketing.
• How advertising works
• Introduction to exporting
• Key export documents (commercial invoice, packing list, export licenses)
• Understanding the risk and responsibility of buyer and seller
• Classification of goods for export
• Essential Guide to Customs Procedures

For more information send us at:

info@cinpaa.org
or whatsapp or viber:

+34-63-586-76-86

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